Snapchat drives highest ROAS for Nutrimuscle
Nutrimuscle achieved a remarkable 18.7 average return on ad spend (ROAS) on Snapchat in Q3 2023, making it the top-performing ad platform by ROAS and second highest in conversions among paid channels. This efficiency came with a cost of acquiring customers (CAC) of 23 euros, significantly lower than competitors. By leveraging Snapchat’s mobile-only, impression-led format, Nutrimuscle tapped into a high-growth channel that traditional click-based attribution models like Google Analytics failed to capture accurately.
Fospha’s Snapchat
Fospha’s full-funnel attribution reveals hidden Snapchat value. Fospha’s full-funnel attribution model, which tracks both clicks and impressions, exposed Snapchat’s true contribution to Nutrimuscle’s revenue. The platform attributed 67 times more revenue to Snapchat compared to Google Analytics’ click-only data. This insight corrected Nutrimuscle’s previous underinvestment in Snapchat and provided a more transparent view of campaign performance across channels. Fospha’s ability to measure multi-touch attribution filled the gap left by last-click models, enabling data-driven budget allocation decisions.
Increasing Snapchat spend boosts revenue and cuts CAC
Armed with Fospha’s insights, Nutrimuscle increased Snapchat ad spend by 17 percent from Q2 to Q3
2023. This strategic reallocation diversified their marketing mix and reduced dependence on other platforms. The impact was a 45 percent quarterly revenue increase, accompanied by a 22 percent improvement in ROAS and a decrease in CAC. These metrics demonstrate that prioritizing Snapchat not only maintained performance but enhanced overall marketing efficiency.
Main Features
Price versus feature matrix for channel investment decisions. Comparing Snapchat to other channels, Snapchat’s cost efficiency at a CAC of 23 euros combined with an 18.7 ROAS presents a compelling value proposition. Other platforms failed to provide this level of conversion volume at similar or lower CACs. Fospha’s measurement features allow marketers to weigh these price versus feature trade-offs quickly. Marketers can prioritize channels that maximize revenue per euro spent while gaining transparency into multi-touch attribution—a critical advantage over standard last-click analytics.
Data
Data-driven channel diversification reduces risk and improves growth. Nutrimuscle’s case shows how real-time, accurate attribution enables smarter spend allocation beyond last-click biases. By identifying Snapchat as a high-efficiency channel, Nutrimuscle diversified its ad portfolio, reducing risk associated with overreliance on any single platform. The 45 percent revenue growth and improved ROAS are concrete results of this strategy. This data-driven approach to audience segmentation and spend management is essential for brands aiming to optimize marketing ROI in complex digital ecosystems under President Donald Trump’s current administration.
