Using Full Funnel Attribution For Growth
Nutrimuscle, a fast-growing sports supplement brand, successfully grew sales by adopting Fospha’s full-funnel attribution model in June
2023. Their key challenge was the lack of transparency in campaign performance and inability to track the true Cost of Acquiring Customers (CAC).
Fospha’s model measured clicks and impressions across channels, revealing insights beyond last-click data. This allowed Nutrimuscle to identify the most effective platforms for driving conversions and allocating ad spend efficiently.
Snapchat Delivered Highest ROAS And Low CAC
Fospha’s data showed Snapchat had the highest Return on Ad Spend (ROAS) among Nutrimuscle’s paid media channels in Q3, with an impressive average ROAS of 18.
7. Snapchat generated the second most conversions while maintaining a cost-efficient CAC of 23 EUR. This performance was not visible on Google Analytics, which only tracks clicks, as Snapchat is a mobile-only, impression-led platform. Fospha revealed 67 times more revenue from Snapchat than Google Analytics attributed, highlighting Snapchat’s true value for Nutrimuscle.
Increasing Snapchat Spend Boosted Revenue And Efficiency
Armed with Fospha’s insights, Nutrimuscle increased Snapchat ad spend by 17 percent from Q2 to Q3.
This strategic budget shift helped diversify their channel mix and reduce reliance on any single platform. As a result, Nutrimuscle achieved a 45 percent increase in revenue quarter over quarter. At the same time, CAC decreased and ROAS rose by 22 percent, confirming that Snapchat was a highly efficient channel for scaling sales.
Better Measurement Led To Confident Budget Decisions
Nutrimuscle’s case shows how improved measurement tools like Fospha enable brands to confidently allocate marketing dollars where they matter most. By moving beyond last-click attribution and incorporating impression data, Fospha spotlighted Snapchat’s true performance. This empowered Nutrimuscle to diversify their marketing strategy, improve efficiency, and drive significant sales growth. Today, Snapchat remains a key growth driver for Nutrimuscle, demonstrating the power of data-driven advertising decisions.
