Graybar Appoints Edward Fenton VP of AI and Digital Transformation

  • News
  • July 7, 2025
  • 0 Comments







Edward Fenton leading digital modernization at Ecolab.

Graybar Appoints New AI Executive

Graybar has made a strategic move by appointing Edward Fenton as vice president of AI and digital transformation. This decision highlights the company’s commitment to enhancing its e-commerce capabilities and leveraging data-driven solutions to better serve its customers. Fenton brings over 20 years of experience in digital strategy and enterprise platforms, making him a valuable asset for Graybar as it navigates its digital transformation journey.



Edward Fenton’s Background

Fenton’s previous role as vice president of customer and field platforms at Ecolab involved leading modernization initiatives that significantly improved digital engagement. His expertise extends to various digital leadership positions, including his time at Univar, where he focused on creating tools to enhance customer experience and operational efficiency. With a bachelor’s degree in information technology from Purdue Global, Fenton is well-equipped to drive Graybar’s AI strategy forward.

Edward Fenton leading digital modernization at Ecolab.

Graybar’s Digital Transformation Focus

Graybar is intensifying its investments in digital platforms, including its flagship e-commerce site, Graybar.com, and the Graybar Connect portal. This portal offers customers real-time order tracking, inventory management, and procurement analytics. Bill Mansfield, senior vice president of strategy and business development, emphasized the importance of investing in artificial intelligence and cutting-edge technologies. This approach aims to reshape the company’s operations and enhance customer service.

Platform Enhancements

E-commerce Platform Enhancements. Graybar’s e-commerce platform provides customers with 24/7 access to crucial information such as pricing, product availability, and order tracking. The company operates from over 350 locations across North America, demonstrating a significant logistical reach. Recent upgrades to its logistics systems have led to improved support for same-day shipping, catering to utilities, contractors, and industrial clients. These enhancements are critical as they contribute to the overall customer experience and operational efficiency.

Graybar e - commerce platform enhancements for customers.

Long Growth

Long-term Growth Strategy. The appointment of Edward Fenton is part of Graybar’s multi-year business transformation strategy, which aims to elevate the customer experience and accelerate growth. By focusing on AI and digital transformation, Graybar positions itself to remain competitive in the rapidly evolving distribution landscape. As one of North America’s largest employee-owned distributors, Graybar is poised to leverage its resources effectively in pursuit of innovative solutions that meet the changing needs of its customers.

Edward Fenton leads Graybar’s long - term growth strategy.
  • Related Posts

    Top CRM Solutions to Streamline Your Event Management Business
    • July 9, 2025

    Key Point Key Point CRM streamlines event management tasks efficiently. Running an event management business involves juggling clients, vendors, venues, and many moving parts. Using a CRM (Customer Relationship Management) system designed specifically for event management can organize these elements in one place, improving efficiency and client satisfaction. For example, the globally renowned music festival brand UNTOLD saved over 7, 000 hours annually by switching to HubSpot’s CRM.…

    Read more

    Continue reading
    Unified Commerce Explained How It Enhances Seamless Customer Experiences
    • July 9, 2025

    Understanding Unified Commerce Unified commerce is a transformative business strategy that integrates all sales channels, customer interactions, and back-end operations into a single, centralized system. This approach is essential in today’s eCommerce landscape, where customer expectations for seamless and personalized shopping experiences are at an all-time high. Unlike traditional omnichannel strategies that merely connect various platforms, unified commerce offers a truly cohesive experience by operating from one centralized…

    Read more

    Continue reading

    You Missed

    Discover the Future of Marketing Cloud Account Engagement at Connections 25

    • By
    • July 16, 2025
    • 5 views

    Cheapest Print on Demand Services to Maximize Profit and Branding

    • By
    • July 16, 2025
    • 5 views

    ColdTrack Guarantees 100% Accurate Packing for Fresh Food Ecommerce

    • By
    • July 16, 2025
    • 5 views

    Boost Your Site’s SEO: Enhance Page Speed and User Experience

    • By
    • July 16, 2025
    • 6 views

    The Rise of Buy Now Pay Later in E – Commerce Benefits and Trends

    • By
    • July 16, 2025
    • 5 views

    Optimizing CRM for Social Media: Boost Revenue and Engagement Strategies

    • By
    • July 16, 2025
    • 6 views