Money and Ecommerce

SharkNinja Boosts Ecommerce with Salesforce AI Agents Agentforce Integration

July 6, 2025

Overview of SharkNinja’s Ecomm Transition SharkNinja is undergoing a significant transformation in its ecommerce strategy by transitioning its home appliance sales to the Salesforce platform. This shift is particularly exciting due to the integration of artificial intelligence agents, known as Agentforce. The company’s senior vice president of global digital experience, Calvin Anderson, emphasizes the goal of creating a much richer experience for consumers, especially as they compete with…

Snapchat Boosts Nutrimuscle’s Growth with Efficient Ad Spend Strategies

July 6, 2025

Snapchat drives highest ROAS for Nutrimuscle Nutrimuscle achieved a remarkable 18.7 average return on ad spend (ROAS) on Snapchat in Q3 2023, making it the top-performing ad platform by ROAS and second highest in conversions among paid channels. This efficiency came with a cost of acquiring customers (CAC) of 23 euros, significantly lower than competitors. By leveraging Snapchat’s mobile-only, impression-led format, Nutrimuscle tapped into a high-growth channel that…

B2B Marketing in 2025 Is Like Waiting on a Tarmac After Boarding

July 6, 2025

Understanding The 2025 B2B Content Consumption Reality The key insight from NetLine’s 2025 State of B2B Content Consumption and Demand Report is that while demand for B2B content is at an all-time high, the time buyers take to engage with that content has significantly increased. In 2024, there were 7.9 million first-party content registrations—a 27 percent increase year over year, continuing a trend of an 84 percent rise…

Effective Growth Strategies for D2C Brands at Every Stage

July 6, 2025

Scaling Your Brand Effectively To successfully scale a brand in today’s digital landscape, e-commerce marketers must adopt tailored growth strategies that align with their business stage. An analysis of 71 brands reveals essential tactics for startups, scaleups, mature brands, and predominantly offline businesses, providing a clear roadmap for effective brand scaling. Startup Stage Building the Foundation Startups should prioritize impressions-driven channels, particularly Paid Social, to establish a robust…

Printify Popup Store Review 2025 Is It the Best Print on Demand Platform

July 6, 2025

Starting a Print on Demand Store Starting a print on demand store can feel overwhelming, but it doesn’t have to be. The key is to choose the right platform that simplifies the process. One standout option is the Printify Popup Store, which offers an easy-to – use interface and integrates seamlessly with major ecommerce systems like Shopify. With Shopify alone, about 1.7 million businesses are leveraging its power…

Unlocking Data – Driven Personalization: Insights from ML New Book

July 6, 2025

Personalization Remains Key for Customers The main takeaway is that personalization continues to be a critical expectation for customers worldwide. Surveys show 88% of American adults find it important for brands to engage based on previous interactions. Globally, 64% of consumers prefer buying from companies that tailor their experiences, with even stronger preferences in markets like India at 82%. However, cultural differences matter, as seen in Japan where…

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