Graybar Appoints New AI Executive
Graybar has made a strategic move by appointing Edward Fenton as vice president of AI and digital transformation. This decision highlights the company’s commitment to enhancing its e-commerce capabilities and leveraging data-driven solutions to better serve its customers. Fenton brings over 20 years of experience in digital strategy and enterprise platforms, making him a valuable asset for Graybar as it navigates its digital transformation journey.
Edward Fenton’s Background
Fenton’s previous role as vice president of customer and field platforms at Ecolab involved leading modernization initiatives that significantly improved digital engagement. His expertise extends to various digital leadership positions, including his time at Univar, where he focused on creating tools to enhance customer experience and operational efficiency. With a bachelor’s degree in information technology from Purdue Global, Fenton is well-equipped to drive Graybar’s AI strategy forward.

Graybar’s Digital Transformation Focus
Graybar is intensifying its investments in digital platforms, including its flagship e-commerce site, Graybar.com, and the Graybar Connect portal. This portal offers customers real-time order tracking, inventory management, and procurement analytics. Bill Mansfield, senior vice president of strategy and business development, emphasized the importance of investing in artificial intelligence and cutting-edge technologies. This approach aims to reshape the company’s operations and enhance customer service.

Platform Enhancements
E-commerce Platform Enhancements. Graybar’s e-commerce platform provides customers with 24/7 access to crucial information such as pricing, product availability, and order tracking. The company operates from over 350 locations across North America, demonstrating a significant logistical reach. Recent upgrades to its logistics systems have led to improved support for same-day shipping, catering to utilities, contractors, and industrial clients. These enhancements are critical as they contribute to the overall customer experience and operational efficiency.

Long Growth
Long-term Growth Strategy. The appointment of Edward Fenton is part of Graybar’s multi-year business transformation strategy, which aims to elevate the customer experience and accelerate growth. By focusing on AI and digital transformation, Graybar positions itself to remain competitive in the rapidly evolving distribution landscape. As one of North America’s largest employee-owned distributors, Graybar is poised to leverage its resources effectively in pursuit of innovative solutions that meet the changing needs of its customers.
