Graybar Appoints Edward Fenton VP of AI and Digital Transformation
  • July 7, 2025

Graybar Appoints New AI Executive Graybar has made a strategic move by appointing Edward Fenton as vice president of AI and digital transformation. This decision highlights the company’s commitment to enhancing its e-commerce capabilities and leveraging data-driven solutions to better serve its customers. Fenton brings over 20 years of experience in digital strategy and enterprise platforms, making him a valuable asset for Graybar as it navigates its digital…

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How to Do More With Less by Rethinking Data – Driven Marketing
  • July 7, 2025

Why Marketers Need a Mindset Shift for Pipeline Growth The key takeaway from Tessa Barron’s approach is that marketers must stop focusing on tactics first and start focusing on measurable goals that drive pipeline growth. Since the pandemic, audience behaviors and expectations have shifted dramatically, yet many marketers keep doing the same activities they did years ago. Tessa warns that relying on old tactics like webinars or whitepapers…

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Why B2B Marketers Are Missing Their Moment with Buyers Today
  • July 7, 2025

B2B Buyers Have Vendor Preferences The key takeaway from recent research is that a significant majority of B2B buyers enter the purchasing process with strong vendor preferences already established. According to Forrester Research, an astounding 92% of buyers have at least one vendor in mind before they even begin their evaluation process. This means that B2B marketers may be missing critical opportunities to influence buyer decisions, potentially costing…

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Why Billboard Advertising Is Still Effective Thanks to Costly Signaling
  • July 7, 2025

Costly Signaling Explains Billboard Effectiveness Billboard advertising remains relevant today because of the behavioral science principle called costly signaling, which shows that people value messages more when they perceive a higher expense behind them. Unlike social media ads that are inexpensive and widely accessible, billboards require significant investment, making them a strong signal of quality or status. This perceived cost increases the effectiveness of billboard ads by boosting…

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Intuit Launches AI – Powered Virtual Agents to Boost QuickBooks Efficiency
  • July 7, 2025

Introduction to Intuit’s AI Agents In today’s fast-paced business environment, automation can be a game-changer, and Intuit is leading the charge with its new suite of artificial intelligence-powered virtual agents. These tools are designed to enhance the QuickBooks platform, transforming it from a simple accounting tool into a fully automated business operations solution. This shift not only streamlines processes but also allows businesses to focus more on growth…

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Feeling Like a Bottleneck? Hire a COO to Boost Business Growth
  • July 7, 2025

Why Hire a COO to Offload Operations Hiring a Chief Operating Officer (COO) is essential when you find yourself overwhelmed by daily operational tasks that prevent you from focusing on growth and strategy. A COO manages your company’s day-to – day operations, freeing you to concentrate on sales growth and product development. For example, companies that bring on a COO often report a 20-30 percent improvement in operational…

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Boost Your Sales with Optimized Product Titles for Advertisers
  • July 7, 2025

Importance Of Optimized Product Titles Optimizing product titles is critical for improving visibility and clicks in Google Shopping campaigns. Poor titles often limit impressions and reduce click-through rates because Google cannot accurately match products with relevant search queries. For example, a Standard Shopping campaign running for a month generated only 25 clicks due to vague titles. Conversely, refining titles to better reflect popular search terms can significantly increase…

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How to Sell Stickers with Printify on Shopify for High Profits
  • July 7, 2025

Introduction ## Why Stickers Are The Hidden Ecommerce Gem. Stickers offer one of the highest-margin opportunities in print-on – demand ecommerce, outperforming traditional products like t-shirts and mugs. With a low production cost averaging around $0.50 per unit and retail prices often set between $3 and $7, sellers can achieve profit margins exceeding 70 percent. Additionally, stickers have a rapid sales velocity due to their impulse-buy nature, making…

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Boost Shopping Ads Results with Expert Product Feed Optimization Tips
  • July 7, 2025

Product Feed Optimization Drives More Sales Optimizing your product feed is one of the most underused yet powerful ways to improve Shopping Ads performance and boost revenue. The key is that small, strategic changes to your product feed data can generate more relevant clicks from high-quality shoppers. For example, one advertiser saw a 20 percent ROAS increase after updating product titles, images, and descriptions, turning $2, 000 revenue…

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How To Create an Effective Ecommerce Return Policy and Process
  • July 7, 2025

Prevent Returns By Accurate Product Details Q: How can I reduce the number of returns before they happen? A: The key is setting realistic customer expectations by accurately presenting your products. Successful ecommerce stores optimize product pages with high-quality photos from multiple angles and detailed descriptions. For example, stores that improved image quality and descriptions saw up to a 30% drop in return rates, according to Volusion’s data.…

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